Who we are

Operating since 2014, UrHome Group has developed a strong track record and cross-border expertise, aligning investment structuring, regulated residency solutions, real assets and financial advisory under a unified and disciplined operating model.

Our role is to reduce complexity, manage regulatory alignment, and support long-term decisions with clarity and transparency.

We work alongside you as a trusted partner, coordinating the details, handling compliance, and aligning your investment, residency and lifestyle goals.

OUR VISION AND MISSION

We see Portugal not simply as a destination, but as a long-term strategic option, economically and personally. Our vision is to create an ecosystem where opportunities, innovation and human ambition come together to build lasting value for people and places.

UrHome Group was created to respond to the challenges international clients face when navigating Portuguese residency, investment and real estate decisions across multiple, uncoordinated advisors.

We aim to bring clarity and structure to complex matters, guiding each step with transparency, strong compliance, and a long-term vision.

This philosophy guides how we work, how we communicate and how we support our clients at every stage.

A word from the CEO

Bobby O'Reilly

"Our mission is simple: to listen carefully, advise honestly, and deliver projects that combine quality, transparency, and real value."

“As Managing Director of UrHome Group, I am proud to lead a team dedicated to helping our clients build secure, long‑term futures through strategic investment in Portugal, with a clear focus on creating tailored investment vehicles that enable professional investors to participate in large‑scale real estate development services across the country. Our mission is simple: to listen carefully, advise honestly, and deliver projects that combine quality, transparency, and real value. Over the years, we have built trusted relationships with clients from around the world who choose Portugal not only for its lifestyle, but also for its stability and opportunity. At UrHome, we manage every detail of the process so that investing, relocating, or securing residency becomes clear, efficient, and stress‑free. Thank you for placing your confidence in us; we look forward to welcoming you to the UrHome family.”

Bobby O'Reilly — Chief Executive Officer

The Team

Samuel Rodrigues

Chief Operating Officer

Extensive experience in overseeing complex operations across diverse geographical and cultural landscapes and with more than 30 years of international experience, Samuel ensures the seamless execution of the company's initiatives.

Luís Silva

Chief Compliance Officer

An executive in the banking and finance industry with over 35 years of experience, reflecting rigor, high standards, and knowledge of best practices in client management, financial risk, and compliance alignment.

Charline Habib

Group Projects & Real Estate

Premium real estate professional in Portugal with 10 year's experience, known for delivering high-level customer service shaped by luxury hospitality across Europe and the Middle East.

Pedro Simão

Head of Investor Relations and Strategic Partnerships

Senior private banking expert with 30+ year’s experience delivering trusted, tailored investment and relocation solutions for international clients in Portugal.

Pedro Rodrigues

Key Account Manager

Client investment affairs professional with 8 years of experience delivering tailored investment solutions, aligning risk, return, and financial objectives through rigorous analysis and clear communication.

Eke de Jong

Head of Coaching, Culture, and Projects

Experienced coach and project management professional with over 25 years’ international experience across Asia, Latin America, and Europe. Delivers high-quality, client-focused solutions with strong cultural awareness. Drives results through a service-minded, strategic approach.

Cláudio Martins

SALES STRATEGIST

Bringing 12 years of sales experience, including 9 years in real estate, across luxury homes, new developments, and Protech. Specialized in guiding investors and clients through high-value, structured transactions in the Portuguese market.

Alexander Adam

INTERNATIONAL MARKETING STRATEGIST

Global marketing expertise rooted in luxury, innovation, and advanced technology.

Dafne Grozovsky

Admin and Operations Coordinator

Professional with over 15 years of experience in executive support and operations management. Strong and strategic focus on process control and operational efficiency. Fluent in Portuguese, English, and French, with a global outlook and experience operating across international and multicultural environments.

Inês Brigadeiro

Sales Associate

Strong background in hospitality and sales with a personalized and detail-oriented approach. Dedicated to delivering exceptional client experiences and working closely with each client to achieve their objectives.

Ajay Sajnani

Head of Middle East Partners and Operation

Head of UrHome’s Investment Platform in Dubai, connecting private investors, family offices, and institutions across the GCC, India, and Southeast Asia with premium investments and relocation opportunities in Portugal.